THE HOTEL PLAN appears as an outsourced strategic support with a full range of sales and marketing services for small independent properties. We work together with owners and managing teams on a daily basis in order to fully integrate with the hotel and account the same understanding as an in-house team, from strategy inception to tactical delivery.
Responsibilities range from preparing detailed marketing plans and budgets to developing and managing brand strategy, along with developing and managing online marketing strategies, to creating distribution and promotion strategies and managing the sales & PR teams which could include other agencies
These are the services that THE HOTEL PLAN places at your disposal, aiming to potentiate your business.
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SALES AND MARKETING PLANS
We develop detailed sales, marketing and budget plans at all times of the operation - pre-opening, rebranding, development, etc.
COMMUNICATION AND MEDIA PLANS
We develop communication plans adapted to each property and to its local and international needs. We foster press visits within a large international media list.
We maximise the property exposure with new distribution and promotion strategies tailored to their business.
PARTNERSHIP AND AFFILIATIONS
With privileged contacts amongst several travel and hotel affiliations - Design Hotels, Virtuoso, Traveller Made, Ensemble, etc. - we activate the property potential and endeavour its inclusion on their portfolio.
INTERNATIONAL SALES REPRESENTATION
We set our presence in some of the most relevant travel shows and develop sales promotions plans for our clients within their strategic markets.
We work with partners to develop brand values and identities and ensuring consistent application of the brand through all marketing communications.
We always provide an exempt pre -analysis to our clients when we first start our partnership. Further on and together with the managing team we develop a short to mid term plans that will consolidate the business.
Intimately connect with projects on the pre-opening phase, we support managing teams to know their market and develop measurable strategies.
Together with the client, we develop a range of best practices over the top guest engagement and review platforms in order to maximise and enhance their online reputation.
We set strategic digital plans depending on properties resources, expectations and audience. We develop 360º digital marketing plans taking new enhancements of the travel industry.
Through a knowledgeable network of hoteliers and travel professionals we perform mystery audits to the property in order to evaluate its services. We further present a detailed report together with an improvement action plan.